In 2007, along with her Spring Awakening co-stars, Michele was featured in a Gap Inc. marketing campaign. The campaign included magazine advertisement spreads and billboards in Times Square. In 2010, Michele became a spokesmodel for beauty company Dove, performing the song "My Favorite Things" from The Sound of Music in television commercials for the brand. The following year, she appeared in a Super Bowl commercial for Chevrolet, along with most of her Glee co-stars. She performed the song "See the USA in Your Chevrolet" as Rachel Berry. Also in 2011, Michele became a spokesperson for a Nike workout application. In September 2011, she appeared in commercials for the HP TouchPad.
In January 2012, Candie's announced that Michele would be the spokesmodel for their brand, taking over from Vanessa Hudgens who was the face of the brand for the previous year. In September 2012, it was revealed that Michele had signed an estimated $1 million deal to be a spokesperson for L'Oréal Paris. She has appeared in magazine spreads and television commercials promoting their products. In September 2015, Pixelberry Studios announced their collaboration with Michele, launching High School Story with Lea Michele, a celebrity takeover update of their popular app.